Brand partners with actress Jamie Chung to kick off campaign.
(PRESS RELEASE) Pinellas Park, FL – To bring its new advertising campaign “Live the Good Light” to life for consumers in 2017, Transitions Optical is launching the Good Light Project – an initiative that illustrates the role changing light plays in shaping our days and nights, and some of our most memorable moments. Transitions Optical will introduce eyeglass wearers to the Good Light Project online and on social media through a consumer sweepstakes and by partnering with influential Transitions lens wearers including actress Jamie Chung.
“For the first time we’re talking about harmful blue light to consumers through our new advertising efforts, and our partnership with Jamie Chung will play a big role in how we talk about what harmful blue light is and how Transitions lenses can help,” said Patience Cook, director, North America marketing, Transitions Optical. “Our goal with the Good Light Project is to spread the message that Transitions lenses can help protect our eyes from both UV and harmful blue light so that we are able to embrace the goodness found in light and live life to the fullest.”
The Good Light Project promotion launched on April 21, 2017 and is encouraging people to share photos of how changing light shapes their days, nights and moments using the hashtag #GoodLightProject.
Actress Jamie Chung is working with Transitions to promote the company’s “Good Light Project”.
To participate, consumers can upload a photo and optional caption at Transitions.com/GoodLightProject or by posting a photo on Instagram or Twitter using #GoodLightProject and #Sweepstakes by May 25, 2017. Entrants must follow @transitionslenses to enter via Instagram and Twitter. As part of the sweepstakes, each week for five weeks, three entrants will win a $300 gift card to use toward a local Live the Good Light experience, and be entered to win one grand prize trip to Lake Tahoe or New York City for an unforgettable experience that embraces the goodness found in light. All winners will also receive Transitions lenses.
Actress Jamie Chung is serving as Transitions Optical’s Good Light Project ambassador, helping to highlight how Transitions lenses help her look and see her best in every light – whether she’s indoors or out. To help promote the new campaign and sweepstakes, Jamie recently visited Austin, Texas to capture how her Transitions lenses keep up with her busy lifestyle by seamlessly adapting to every situation throughout the day. As part of the Good Light Project, Jamie and other influencers will showcase how they live life more comfortably when they are wearing Transitions lenses and their eyes are protected from harmful blue light and UV rays.
Throughout the year, consumers can share photos that show how changing light shapes their life using #GoodLightProject. More information on the Good Light Project and sweepstakes can be found at Transitions.com/GoodLightProject.