(press release) PINELLAS PARK, FL – In conjunction with the launch of the Light Under Control campaign to consumers, Transitions Optical has partnered with Snapchat to create an interactive augmented reality try-on experience. This Snapchat lens enables users to experience the adaptability of Transitions lenses on a platform relevant to them and their lifestyle. In the Snapchat try-on experience users can see themselves in different eyeglass frame styles, in fun indoor and outdoor environments, and watch the lenses darken as the scenes go to daytime outdoor settings.
Users can find the Transitions lens experience in the Snapchat app or scan the custom Transitions Snapcode. Eyecare professionals can also order a kit on how to leverage the Transitions Snapchat lens experience in their practices at www.TransitionsPRO.com/Snapchat. The how-to kit includes a sell sheet, table tents, window/mirror clings and Transitions branded phone accessories.
“The new Light Under Control campaign is all about encouraging patients to embrace their personal sense of style with Transitions lenses and incorporate this technology into their lifestyle,” said Patience Cook, director North America marketing, Transitions Optical. “The Snapchat lens will help people see that everyday eye care can be hassle-free, smart, and stylish.”
The new Snapchat try-on experience is part of the consumer launch of the new Transitions Light Under Control campaign that aims to bolster the company’s efforts to attract new wearers and recruit a younger generation of eyeglass wearers to the photochromic lens category. Inspired by research showing that 87 percent of eyeglass wearers report being sensitive to light, the Light Under Control campaign leverages disruptive imagery and revitalized language to pique consumer interest and inspire and create a desire for the category among eyeglass wearers. Two new TV spots “Noah & Avery,” and “Yoon” showcase the brand as modern and relevant by featuring younger, style-savvy consumers. The commercials can be previewed at the campaign’s website, www.Light-undercontrol.com.
“We know style and customization are important to young eyeglass wearers. Glasses are part of their personal identity. The Light Under Control campaign encourages consumers to personalize their glasses, including the lenses, to reflect their lifestyle,” said Chrystel Barranger, president of Essilor Photochromics and Transitions Optical. “Eyecare is the ultimate combo of self-care and self-expression.”
The Transitions lens experience will be available through the custom Snapcode until mid-October.