(PRESS RELEASE) PINELLAS PARK, FL — Transitions Optical has refreshed its online Kids Program for the upcoming school year. The collection of educational, entertaining and engaging resources on the protection and style benefits of Transitions Signature GEN 8 has expanded to include content designed for teens and parents. Resources for eyecare professionals including updated in-store POS, social media and email assets, and education courses are available on TransitionsPRO.com/Kids.
The new web page for parents offers information on the importance of protecting children’s growing eyes and helping them see their best in any light condition. Emphasizing the style and protection of Transitions Signature GEN 8 lenses, the new teen webpage allows students to create their unique look through a contactless, virtual try-on. Teens can also choose from a collection of frames and visualize themselves in all seven of the Transitions lens style colors, including gray, graphite green, brown, sapphire, amethyst, amber and emerald. The webpage designed for kids also features a virtual try-on and an optical illusion game and trivia, allowing children to learn about Transitions lenses in a fun and immersive way.
Transitions Optical’s online Kids Program is available to consumers at Transitions.com/Kids and resources for eyecare professionals are available on TransitionsPRO.com/Kids.