(PRESS RELEASE) MINNEAPOLIS, MN — Walman Optical announced that it has renewed its partnership with Essilor Vision Foundation to continue Walman Optical’s Kids With a Vision program throughout 2020. For every pair of digitally surfaced lenses treated with non-glare treatment produced by Walman Optical labs purchased by participating eye care professionals through Dec. 31, 2020, Walman Optical will donate $5 to EVF.
In 2019, Walman Optical had a successful pilot year testing the Kids with a Vision program with 28 practices in nine states. Through that success, partner practices raised over $61,000 to be donated to EVF to provide eyewear to kids in need. Beyond supporting the mission of EVF, Kids With a Vision gives participating practices the unique opportunity to personalize the campaign to their patients and community, taking ownership of their message.
For 2020, Walman Optical and EVF are expanding the Kids With a Vision program to select practices nationally, with a renewed focus on supporting partner practices in patient education and community outreach.
“2020 is the year of vision — a year when everyone should make their eye health a priority and be advocates for the estimated 12 million kids in America with a vision impairment, half of whom are not getting the care they need,” says Becky Palm, EVF president and executive director. “With the generous support of Walman Optical, we will continue to raise awareness and donations for the millions of children in this country who lack proper vision care.”
Walman Optical CEO Marty Bassett agrees. “The Kids With a Vision program gives our customers the chance to engage in a more meaningful way in philanthropy and giving back to their communities,” he says. “We see it as an opportunity for them to build their brands, create greater awareness and recognition for the importance of optical health, and have a direct impact on kids in their communities.”
Children rely on eye care professionals, parents, teachers and communities to be advocates for their vision care. Together, Essilor Vision Foundation and Walman Optical are providing vision services and enabling children to reach their full potential by giving them the ability to see clearly.