Warby Parker Heads North to Minneapolis

Chain has added a showroom in a major menswear store.

Warby Parker’s march into brick-and-mortar retail continues in the form of “a sleek showroom” in the Askov Finlayson menswear store in Minneapolis. The newly remodeled store, like Warby Parker itself, is courting a younger clientele. “With its forest-green walls, teak furnishings and brass fixtures alongside playful touches such as a bubble hockey table,” says the Minneapolis Star-Tribune, “the store evokes a grown-up clubhouse.”

Read more and see images at Minneapolis Star-Tribune