(PRESS RELEASE) MONTREAL, QC — WestGroupe is celebrating World Sight Day on October 10th with Optometry Giving Sight. Each year, Optometry Giving Sight holds an international fundraising campaign that brings the global optometry community together to help end preventable vision impairment. More than 1.2 billion visually impaired people in the world have limited access to an eye exam and a pair of eyeglasses. This figure includes millions of children who depend on their sight to succeed in school. World Sight Day, an annual awareness day, is a global call to action to bring awareness and education on eye health. Together we can make a bigger impact.
For the second year in a row, WestGroupe is partnering up with Optometry Giving Sight and The Canadian National Institute for the Blind, along with a complete list of collaborators, in a combined effort to educate the public on eye health, as well as fundraise to help people in need of basic eye care.
“WestGroupe is proud to partner with the Optometry Giving Sight Foundation and the Canadian Institute for the Blind” said WestGroupe President Michael Suliteanu. “Together, we will work towards the goal of promoting a healthy vision and educating people on the importance of maintaining eye health. We believe that everyone has a right to quality eye care services that is both affordable and accessible”.
To help inform the public, the #WithoutMySight social media campaign is a way to motivate people around the world to help end preventable vision loss and to better understand the immediate effects of vision loss and the importance of looking after your eye health. For every $5.00 raised, the foundation can provide an eye exam and a pair of glasses for someone in need.
Our Champions have all experienced vision loss at some point in their life. They want to share their stories to inspire people and demonstrate that anything is possible. The #WithoutMySight Challenge is a way to bring attention to the importance of eye health and show how vision can be taken for granted. Our Champions have succeeded in all aspects of life, as entrepreneurs, athletes and engineers. They’re a source of inspiration for anyone who needs it, which is why they’ve earned the title of being our Champions.
Starting October 2nd, we will introduce our Champions on social media by publishing their story videos. On October 10th, we will launch the #WithoutMySight Challenge of our Champions and collaborators to show us how it’s done. The Challenge will continue throughout the month of October to help spread awareness and educate people on the importance of eye health.
We also encourage everyone to donate to help us raise funds and to reach our goal of $5,000 by October 31st for Optometry Giving Sight.
Follow the link for a full list of our Champions and Collaborators:
How to take the #WithoutMySight Challenge:
1. Choose a (safe) task you’d like to perform while blindfolded (making coffee, writing an e-mail, shooting a three pointer, preparing a snack, the options are endless!)
2. Have someone record you performing the task with your blindfold is on
3. Nominate 3 other people to take the challenge
4. Upload and share you video on your social media accounts with the tags: @WestGroupe and #WithoutMySight and #WorldSightDay
5. Donate $5.00 at the link and help us reach our goal!
For more information, follow us on Facebook and Instagram @WestGroupe to learn more about the initiative and how you can take the challenge and donate. Help us raise funds and spread the word for affordable and accessible eye care because together we can make a bigger impact!