When Selling Progressives, Put Patients Behind the Wheel

“Progressives are like cars; Hyundai, Chevy, Lexus, Mercedes. If you could pick any car, what would you drive?”

When to use it: When presenting patients with PAL options, so they clearly understand that not all lenses are made the same.

Source: Tracy Gillotte, Focusers, Bensalem, PA

This article originally appeared in the January 2017 edition of INVISION.