Addressing the Vision Needs of the Old and the Young and More Events for May

1 Stock up your wagon and hit the road during Older Americans Month with stops at local senior centers, retirement communities, health fairs or other organizations that serve older adults.

7 National Teacher Day is a terrific goodwill opportunity. Donate one of your nicer frames plus an exam and fitting to a teacher who has won a recent award. Alert the local media and then set a time for that teacher or coach to come to your store to receive their prize.

13-19 The global burden of myopia is growing at an alarming rate and increasingly among children. But it’s not all bad news — there have been some encouraging developments in research and treatment in recent years. What’s it all mean? There’s work to be done educating yourself and your community. Spread the word during Myopia Awareness Week.

27 Memorial Day is here and along with it the unofficial start to summer! Freshen up your displays to reflect the seasonal change: sunwear and floating leashes, sports-specific eyewear, safety goggles for those weekend yard laborers, and frames in your brightest colors.