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FINE-ALIST
Urban Optiks Optometry
One judge called Urban Optiks “beautifully designed and definitely differentiated from other optometric retail environments.”
Urban Optiks used a 2013 renovation to up the game of an already successful vision care business. Warm paint tones, creative lighting and superb brand storytelling help emphasize the shop’s motto: “Your face is a masterpiece. Frame it well.” In contrast, sleek and contemporary is the look on the medical side of the enterprise, where cutting-edge equipment and a fully automated office help provide a streamlined patient experience.
5 COOL THINGS ABOUT
Urban Optiks Optometry
1. Delightful decor: Vintage woodshop lockers, antique display cabinets and an old Parisian postal-sorting station are the perfect showcases for Urban Optiks’ independent frame lines. Andrea Hill says it’s “beautifully designed and definitely differentiated from other optometric retail environments.”
2. Digital natives: Urban Optiks makes it easy to buy contact lenses, eyewear and even gift certificates from its website. People can even register online for a seat at upcoming trunk shows, then browse the featured frame line’s offerings online to get an idea of the treats in store.
3. Party time: For its seventh anniversary earlier this year, Urban Optiks held a trunk show extravaganza with 13 vendors at a nearby nightclub. The event doubled as a fundraiser for Optometry Cares. Read more about the “Raise Your Glasses” gala at invmag.us/partytime.
4. Five stars: The business has more than 100 five-star reviews on Yelp, many emphasizing a high-tech exam and high-touch customer care.
5. Building community: Urban Optiks supports more than a dozen diverse organizations in San Diego and beyond.
PHOTO GALLERY / Urban Optiks Optometry
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