Categories: Headlines

British Eyewear Brand Signs Deal for US Distribution

The products have ‘impeccable quality and sophisticated British style.’

NEW YORK – Marchon Eyewear Inc. and British eyewear brand Cutler and Gross Ltd. have entered into a long-term exclusive agreement for the distribution of Cutler and Gross sun and optical eyewear throughout the U.S.

Cutler and Gross offers “a unique line of British-influenced optical and sun products conceived in London and crafted in Italy.”

This agreement “leverages the unique scale and expertise of Marchon Eyewear’s U.S. distribution network and its increased focus on the luxury segment of the market,” according to a press release.

Cutler and Gross’ product offering complements Marchon Eyewear’s brand portfolio by “offering a unique line of British-influenced optical and sun products conceived in London and crafted in Italy,” according to the release. Headquartered in London, Cutler and Gross has boutiques in the UK, New York, Los Angeles and Toronto and is stocked in more than 500 doors in 50 countries worldwide.

“Cutler and Gross has built a legacy of impeccable quality and sophisticated British style,” said Nicola Zotta, president and CEO of Marchon Eyewear. “This strategic alignment reflects our respect for that legacy, our vision for the future of Cutler and Gross, and the continued growth and prominence of Marchon Eyewear, especially in the luxury category.”

Graham Cutler, founding partner of Cutler and Gross, said, “We have patiently searched for a partner who shares the same ethos as Cutler and Gross, namely, quality of service, well-made product and customer satisfaction. In Marchon Eyewear, we firmly believe we have found that long-term partner to help us grow and improve our business in the United States. With the experience, expertise and personnel that Marchon Eyewear has on the ground, we are sure we can deliver the best possible service to our customer base there.”

Plans call for selling the Cutler and Gross line in the U.S. in select department stores, specialty stores and premium sun and optical retailers. The line will continue to be available in Cutler and Gross’ retail locations in New York and Los Angeles, as well as online at cutlerandgross.com.

During Vision Expo West 2018, Marchon Eyewear will be showing Cutler and Gross’ new line of optical and sunwear by appointment at The Venetian Suites in Las Vegas, NV, from Sept. 26 through 29. For more information or to schedule an appointment, contact Craig LaPorta (claporta@marchon.com). Marchon Eyewear’s other brands can be viewed during VEW at booth #16065.

INVISION Staff

Since launching in 2014, INVISION has won 23 international journalism awards for its publication and website. Contact INVISION's editors at editor@invisionmag.com.

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