Cincinnati Start-Up Frameri Might Go Brick-and-Mortar

New COO and Luxottica veteran Greg Lechner is thinking about it.

Eyewear veteran Greg Lechner, late of Coastal.com and Luxottica, is the new COO of Frameri, the Cincinnati eyewear start-up that had the audacity – or good sense – to turn down an investor offer on ABC-TV’s “Shark Tank.” The company currently sells its frames with interchangeable lenses primarily online, but Lechner may change that. He tells the Cincinnati Biz Journal, “One of the things that we need to determine is, is it best for us to open our own retail stores so customers can come into our showroom and see and touch and try on our complete line as well as receive eyewear consultations and makeover services to help them change their look with different types of glasses or do we partner with other apparel and optical shops?”

Read more at Cincinnati Biz Journal |

ORBIT