1 Red, white and boom! In too many cases that explosive exclamation ends in an eye injury. Americans spend hundreds of millions of dollars annually on consumer fireworks, which cause more than 9,000 injuries a year. With the Fourth of July holiday just ahead, remind clients that fireworks are not toys but incendiary devices that can cause devastating eye injuries. Include a cautionary item in your regular email bulletin to clients.
6 Swifter, higher, stronger, bolder! That should be your motto as the XXXIII Olympics start in Paris. Set up a medal tally in the backroom for staff to compete against each other (one gold medal for every sale over $500, a silver medal for $200 sales and bronze for those above $150).
20 One small step for man. One giant leap for … scratch resistance and the UV-blocking properties of sun lenses. The 55th Anniversary of the Moon Landing is your chance to geek out in your social media channels with the many advances in eye protection over the last half century. It’s sunglass season. Shout it to the moon and back.
24 What did the right eye say to the left eye? Between you and me, something smells … On Old Joke Day, encourage staff to swap their faves. Hey, it’s mid-summer: a groan’s better than a yawn… start with ECPs Tell Jokes on p. 48.