De Rigo Makes a Diff
De Rigo has signed a distribution deal with DIFF Eyewear. De Rigo will be the sole distributor of both DIFF Eyewear sun and optical frames in North America through De Rigo REM’s sales channels. DIFF has donated over 1.5 million pairs of reading glasses and provided support for eye exams, surgeries, glasses and medicine for every pair of eyewear sold. The DIFF Eyewear launch collection consists of women and unisex opticals, suns and readers with select styles available with blue blocking lenses. derigo.us
New Varilux Consumer Campaign
Essilor launched its new national TV campaign for Varilux letting consumers know they can “See No Limits” with Varilux lenses and encouraging them to go to an Essilor Expert private practice. The new campaign will air nationwide in 2021 across Hulu, YouTube and more, defining the benefits of a progressive lens and compelling consumers to book an appointment. This is the company’s first national campaign using its new logo and branding system for its flagship and premium lens brands, including Varilux and Eyezen, to develop stronger patient recognition and drive demand to ECPs. https://invisionmag.com/022101
Even More Education
The Vision Council and Reed Exhibitions, co-owners of Vision Expo, have launched VisionEd Direct, a new virtual continuing education platform offering on-demand accredited courses. VisionEd Direct offers 10 hours of accredited education, including five hours of COPE courses and five hours of ABO courses. Additional features include automatic grading, a virtual notepad, and electronic reporting of instant certificates. All accreditation documentation as well as test histories are stored for easy access at any time. education.visionexpo.com
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