Categories: Headlines

Eyewear Giant Touts Facebook Ad Feature

Company says the feature helps clarify the relationship between online contacts and instore sales.

Retail giant Coastal Contacts — $218 million in sales last year – and Facebook are jointly touting the latter’s new Atlas ad platform as a way to clarify the relationship between online advertising and instore sales. Among Coastal’s discoveries from Atlas: 50 percent of in-store buyers are previously exposed to online ads.

Read more at All Facebook

INVISION Staff

Since launching in 2014, INVISION has won 23 international journalism awards for its publication and website. Contact INVISION's editors at editor@invisionmag.com.

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