Despite competition from e-commerce and falling out of sync with many consumers’ needs, the mall is re-emerging as a place for both shopping and socializing. Frame, an Amsterdam-based design publication, recently rounded up five stores and shopping centers that reflect that evolving mission.
1. Attracting shoppers via art-led design
Located in Seoul’s Lotte World Mall, Ader Error’s eighth store features interiors geared at reaching a wider audience through unconventional, artistic design.
2. Catering to Gen Z’s need for experienced-base spaces
A mall and education hub, GRiD creates space especially for young shoppers in a vibrant creative neighborhood of Singapore.
3. Drawing shoppers by catering to hobbyists
Camera brand Nikon reinvigorated its presence in southern China with a new Guangzhou flagship designed by Lukstudio that features a gallery hall, product display zone and event area anchor the layout.
4. Adding a wellness element
To alleviate shopping fatigue and activate a sense of community, Clou Architects “planted” an immersive jungle garden inside Qingdao’s Future City Mall, providing a space for both respite and socializing.
5. Providing immersive, concept-driven spaces
An artistic mirror installation compensates for the lack of open window display space outside of Cabana at Beijing’s China World Mall, designed by Kostas Chatzigiannis Architecture. Capturing the attention of shopping passersby, the entry point flows into a layout without a fixed sequence of spaces.
Click here for more from Frame on these spaces.