(PRESS RELEASE) In what is set to be the most ambitious World Sight Day campaign ever, the International Agency for the Prevention of Blindness (IAPB) and its members are calling on everyone to focus on their eye health in a global campaign: #LoveYourEyes. The theme and materials are being launched on July 6 to mark 100 days to go until World Sight Day on Oct. 14.
Launching the campaign Peter Holland, CEO of IAPB said “Almost everyone on the planet will experience an eye health issue in their lifetime, yet more than a billion people worldwide do not have access to eye care services.
“This is a global issue, but one that starts with us.
“This World Sight Day, October 14th, we are calling on everyone who is able, to book a sight test, an exam, or a screening to check on their wellbeing of their eyes. We are asking people to pledge their tests as part of our Everyone Counts initiative”
Starting in September IAPB is attempting to get over 1 million eye tests pledged in the month leading up to World Sight Day and is asking individuals, eye care professionals, hospitals, NGOs and businesses to get involved because everyone counts.
Then on World Sight Day, IAPB will host a global challenge to unite the world, bringing people across the globe together to have their eyes tested.
The aim is to remind the world that everyone counts to demonstrate the importance of taking care of our own eye health and to highlight the work still to be done in achieving access to eye care services for everyone.
To find out more about this year’s campaign visit www.iapb.org/wsd2021