(PRESS RELEASE) COSTA MESA, CA — Baumvision, Southern California distribution and design house, announces its partnership with luxury German eyewear brand, Haffmans & Neumeister, as the exclusive North American distributor. Baumvision, a leader and hardwired component of the luxury market, will be instrumental in the ambitious expansion. The collection will officially be introduced during Vision Expo West in The Suites at the Venetian in Las Vegas between September 19th – 21st. Haffmans & Neumeister will be available via Baumvision channels of premier specialty sun and optical stores throughout North America.
Haffmans & Neumeister is the third luxury label created by eyewear legends Philipp Haffmans, Daniel Haffmans, and Jean-Pierre Neumeister, founders and designers of iconic brands, ic! Berlin and MYKITA. The new brand continues the twenty years+ of the founders’ progressive receptiveness of needed research, innovation and production in various eyewear material technologies. This time, Haffmans & Neumeister will have a “warmer, personal touch” and a mirror representation of the trio’s heritage. Known experts in authentic, high-quality, handcrafted eyewear, with a clear attention to detail are all major predictors of Haffmans & Neumeister’s success.
Shane Baum, CEO of Baumvision said, “This is a story of mutual respect and progress. The Haffmans brothers and I have been friends for well over a decade. We’ve all seen the perils of adverse partnerships yet, optimistically, believe that true artists with open hearts can, and will overcome. This product is by far their finest to date and I have no doubt that forward thinking, true believers of the independent design spirit will find this collection both progressive and focused on practicality. Simply put, it’s a collection where you will find a piece of German handmade eyewear that is definitively yours. This is a forever deal for our companies and we look forward to being a valued resource in every significant store, from sea to shining sea.”
The Haffmans & Neumeister team, have been actively searching for the right alliance to represent their presence in North America, the company said in a statement. “We’re very excited to be partnering with Baumvision! Shane is someone we have known and trusted for many years – someone with vast knowledge and experience in the industry who not only sees our vision but shares it with us. The North American market is the most important and often times most challenging to navigate. It’s both exciting and comforting to be working with someone like him and the Baumvision team. We feel like we are in the best possible hands for this extremely prominent and fastidious market.”