1 ULTRAVIOLET SAFETY MONTH When it comes to the dangers of UV rays, the stats show the message hasn’t sunken in: More than one-third of kids still never wear sunglasses … Millennials are the least likely cohort to wear sunglasses “often” … and two in three Americans leave their eyes unguarded on cloudy days. In short, there is much education to be done. Perhaps start with the message that not all sunglasses are created equal and go from there.
6 TAKE YOUR WEBMASTER TO LUNCH DAY. A little one-on-one time with someone who actually understands tech can clear the fog. Should you hire an SEO expert? How big a deal technically is a shopping cart? The answers to all those and more for the price of a sandwich. Bargain!
7 TELL THE TRUTH DAY. Can you do it? 24 hours of radical honesty: no fibs, white lies or snow jobs, to others or yourself. Remember, tell the truth, and you shall be free. Supposedly.
17 On NATIONAL ICE CREAM DAY, team up with a local parlor for a joint promotion: Sunglasses and Sundaes. The perfect summer combination.