Each issue, INVISION surveys ECPs around the country about which vision products are selling best in their stores/practices. Then we calculate the results and share them with you to give you a gauge of front-line sales activity across the United States. To take part, go to invisionmag.com/brainsquad.
This article originally appeared in the February 2015 edition of INVISION.
Ovvo. Great for men, women and children looking for lightweight and low maintenance frames. Lacoste — colorful and trendy at more affordable prices. — Dr. Tommy Lim, Berryessa Optometry, San Jose, CA
Anne & Valentin is always on their game. People love the options, textures and colors of Wissing. J.F. Rey Petites fit a need for men and women. They don’t have to wear My Little Pony or Power Ranger glasses anymore! — Julie Kubsch, Specs Around Town, Bloomington, IL
SALT is blowing off the shelves! Everyone cashing in end-of-year insurance and HSA accounts. Don’t think anyone thinks there is a recession anymore! — Dr. Dave Schultz, Urban Optics, San Luis Obispo, CA
Helium Collection from Match. Everyone just loves the styles and how comfortable these frames are. Ray-Ban: nothing like a timeless classic. — Tracy Roberts, Family Eye Care & Mavor Optical, Caribou, ME
Taylor Madison Eyewear. Nice styles for those who want current, but not funky. — Dorothy Reynolds, Optical Alternatives, Fairfield, CT
Modo paper-thin titanium. Patients love the light weight and flexibility. In sunwear, anything with a mirror. — Bryan Finley, Island Opticians, Palm Beach, FL
Masunaga model 044 features hand-polished Japanese acetate, barrel hinges and silver rivets. MSRP: $350
We just love our Ørgreen and Masunaga frames. The opticians love them and patients find value with the product because the frames are so well made. — Dr. Tanya Gill, Oakland Vision Center, Oakland, CA.
Lindberg’s N.O.W. and Spirit collections are doing wonderfully for us. Our latest order of Mykita has been trickling in and customers are loving the new looks. We still are doing a lot of custom Tom Davies frames. We just brought in new pieces from Face à Face which are so feminine and lovely. We also opened an account with Vuarnet and have been really pleased with the product so far. — Margot Lanham, Ulla Eyewear, Madison, WI
Ogi and Lafont: Our patients who want something a little different really love these collections. Plus, have you looked at their kids’ lines? Absolutely adorable! Maui Jim: They’ve really started to include some trendier frames in their collection that speak to a younger, more modern audience. It’s not just for the sporty dad any more. — Kristen Holt, Clinton Family Eye Care, Clinton, NJ
Lunor zyls like model 245, 215 and 232 in mostly mattes but other colors as well. Our tech industry clients appreciate the high quality, the simplicity of design … and they don’t mind that they’re high end. In sunwear, we are Rx-ing quite a few Sama zyls for men. — Rachael Dominguez, Burlingame Optical, Burlingame, CA
Continuing to sell a lot of color across the board. Men are venturing into more color, which is awesome! — Paula Hornbeck, Eye Candy, Delafield, WI
JOIN THE BRAIN SQUAD!
➤ To share your hot sellers and see collected responses from our monthly surveys, owners and top managers of U.S.-based eyecare businesses are invited to join INVISION’s Brain Squad at: invisionmag.com/brainsquad.