American Eyes 2020 — Safilo’s Celebration of U.S. Eye Care Professionals Continues

The 2020 American Eyes campaign for Safilo’s Elasta and Emozioni ophthalmic collections celebrates trusted eyecare professionals across America.

This year’s American Eyes video was shot on-site at Eye Consultants P.C./Eyeoptics, an independent practice located in Omaha, NE. Practice owner Joseph W. Townley, M.D., a board-certified ophthalmologist, and colleagues Jordan J. Arens, an O.D., and Michelle Kilby, a licensed optician, all appear in the campaign wearing new Spring/Summer 2020 Elasta (EL 7241 and EL 7240) and Emozioni (EM 4395) frames, respectively.

This marks the fourth year in a row that Safilo USA has looked to trusted eyecare professionals to star in the campaign, which was conceived in 2017 to reintroduce the flagship Elasta and Emozioni collections, trusted brands of American opticians for over 40 years.