It’s Barbie’s Birthday and More Events for March

1 The workplace isn’t what it once was, which makes Workplace Eye Wellness Month the perfect time to offer advice to patients doing WFH: overhead lighting, viewing distances and angles, computer eyewear … there’s much to discuss and possibly help them with.

6 Barbie Turns 70! Celebrate with a display in your windows (“6 Barbie Glasses You Need to Have!”). Or invite customers to join a Barbie-themed event. Last year’s hit movie showed her hold on women is as strong as ever. Come on Barbie, let’s go party!

21 Spring is here. Get your customers looking towards the warmer weather — and spring fashion releases. A few years back, Des Moines Eye Surgeons posted a photo of its snowy car lot and asked customers to guess when the snow would melt. Winner got a free pair of sunglasses.

26 Robert Frost, who was born 150 years ago today, wrote a lot of wise things. Our favorite? “The only way out is through.” Put it down on a sticky note and attach to the fridge in your backroom, as we face a potentially challenging year.