The dying retailer looks to new sourcing strategy for resuscitation.
A snarkily written news report from the New York Post explains how “desperate discount chain” Kmart – which will close more than two dozen stores this spring – will begin offering products from bankrupt companies.
The article cites a statement from company president Alasdair James, who says: “The path to making Kmart great again starts with sourcing truly brag-worthy deals that can only be found at Kmart.” The Post, however, rebuts with the observation that “there is not a huge difference between the 962-store chain and the companies it’s sourcing from.”
In fairness, the article cites industry analysts who believe there might be something to the strategy. “It has treasure-hunt appeal, and there are tons of liquidation buys out there. … These deals will capture some attention from consumers if the buys and merchandise are good enough,” Richard Church, managing director of Discern Investment Analytics, told the outlet.
Read more at the New York Post