(PRESS RELEASE) NORWALK, CT – L’Amy America, part of International Luxury Group, announces it has entered into a multi-year license agreement with Marquee Brands to design, market, and distribute a collection of eco-green sunglasses and ophthalmic frames for the Ben Sherman brand.
Ben Sherman forever changed clothing history in 1963 by taking the classic American Ivy-League shirt and revitalizing it with unique color and candy stripe designs, transforming a typical shirt into a statement. Since then, Ben Sherman has grown into a global brand adopted by almost every youth culture and style movement for the last 50 years, and is still worn today by the bands and style leaders of the current decade.
Ben Sherman was appointed the official supporter to Team Great Britain for the Tokyo 2020 Olympic Games and the athletes will wear exclusive Ben Sherman looks during the official Opening Ceremony.
“We are delighted to partner with Ben Sherman to create an eco-green sunglass and ophthalmic collection for one of Britain’s most iconic brands,” said Stephen Rappoport, CEO of L’ Amy America. “Ben Sherman perfectly complements our diverse and ever-growing portfolio as our first British lifestyle brand, and will include quintessential British heritage detailing and styling. We are committed to using eco materials in this collection from both a product and packaging standpoint,” says Rappoport.
“We are excited to partner with L’ Amy America. Combining L’ Amy America’s expertise in the industry with Ben Sherman’s rich British heritage and reputation for innovative artistry, our goal is to create eco-friendly eyewear to service the needs of our broad and constantly evolving consumer base. We are passionate about bringing products to market that uphold the quality and craftsmanship standards that Ben Sherman has celebrated for over 50 years. The Ben Sherman eyewear story will reflect the legacy and philosophy it has adopted since its inception—the freedom of expression in a modern world, with an eco-friendly push,” says Talbot Logan, SVP Brand Management at Marquee Brands.
The new eco-green Ben Sherman collection will preview at Vision Expo East in 2020, and will include 18 ophthalmic styles and 6 sunglass styles composed of environmentally responsible materials. The collection will be fully supported by lifestyle imagery, product packaging, and a host of point-of-purchase materials.
The Ben Sherman eyewear collection will be made available in optical stores, Ben Sherman stores, Dutyfree, and sun specialty stores around the globe beginning June 2020.