(PRESS RELEASE) LONGARONE (BELLUNO) — Marcolin and Harley-Davidson Motor Company announce the renewal of their licensing agreement for the design, manufacturing, and worldwide distribution of optical frames and sunglasses branded Harley-Davidson. This new arrangement now includes the addition of Performance and Protective sunglasses designed for on- the-bike use.
The relationship, started in 2013 following the Viva International acquisition by Marcolin, envisages a further six-year extension until December 31st, 2027. Besides the manufacturing of Harley-Davidson eyewear for men and women, the two companies will enter a new global product segment, with performance sunglasses and protective eyewear designed for motorcycle riders. This new category of sunglasses will include foam linings & removable gaskets and will meet other applicable ANSI safety features such as high velocity and high mass impact. Marcolin will take their expertise in luxury & fashion eyewear and combine this with the rigorous testing needed to meet the proper protective eyewear standards to create eyewear designed for riders.
All Harley-Davidson branded eyewear by Marcolin will continue to include key iconic elements such as subtle logo integration, motorcycle inspired detailing, and designs influenced by H-D.