(Press Release)
Modo and Derek Lam have expanded their relationship by entering into a worldwide licensing agreement for the design, manufacturing and distribution of eyewear frames and sunglasses under the Derek Lam 10 Crosby brand.
The partnership aims to extend the Derek Lam 10 Crosby brand that launched in 2011 as a new advanced contemporary collection to include a new eyewear line that has a more accessible approach while maintaining the Derek Lam integrity of design.
Designer Derek Lam states, “What is unique to ‘Derek Lam 10 Crosby’ is its intelligent sense of style combined with surprising twists on classics. As with my ready-to-wear line, the Derek Lam 10 Crosby eyewear collection adds a distinctive downtown element to eyewear of highest quality and integrity of design.”
The collection will to launch during the International Vision Expo West 2015 in Las Vegas, and will include both optical and sunwear to be distributed through select high-end optical stores and fashion retailers.
“We are extremely proud and excited about this collaboration. Derek is one of the most talented designers of our time. His subtle elegance and sophistication, out of the ordinary materials fit perfectly with Modo’s product philosophy. We are looking forward to positioning Derek Lam 10 Crosby e yewear as an exclusive alternative to the spirited luxury consumer” says Alessandro Lanaro, CEO of MODO