(PRESS RELEASE) PALM SPRINGS, FL — Stanton Optical and My Eyelab, leading retail brands of Now Optics offering accessible and affordable eye care and eyewear, and their affiliated network of doctors, are kicking off National Eye Exam Month and back to school with free eye exams for kids throughout the entire month of August. To ensure everyone is going back to school looking stylish, Stanton Optical and My Eyelab are also offering a buy one get one free deal on all frames and lenses in the stores.
“Eye health is at the forefront of our mission, and we want to make sure kids’ eyes are healthy as they head back to school,” said Daniel Stanton, CEO of Stanton Optical and My Eyelab. “Eye care is essential now more than ever as today’s youth is being exposed to large amounts of screen time due to virtual learning and our new norm. Free eye exams for kids of the communities we serve is just one way to make it easy for them to put their best foot forward and stay healthy regardless of economic conditions during these unprecedented times.”
With so many students beginning their school years with e-learning, telehealth co-creator and 20-year veteran optometrist Dr. Brad Brocwell, vice president of clinical operations for Now Optics, suggests to all parents and guardians these simple steps to limit blue light strain to children’s eyes:
- Bring in natural light, either in the workspace or during brain breaks or lunch breaks. Breaks are essential to mental health and eye health, moments away from the computer are always helpful.
- Limiting your child’s exposure to blue light also means no electronics before bed, as the light frequency disrupts a regulated sleep schedule.
- Lastly, considering blue light lenses, even if a child doesn’t need a prescription. Like sunglasses, this shields young eyes from the harmful blue light a computer or tablet gives off.
Despite the pandemic, business has remained steady for the brands in 2020, as they are delivering an essential need to their communities. Most Stanton Optical and My Eyelab stores remained open when customers needed them most, leveraging their innovative telehealth technology and remote network of affiliated doctors to provide patients with eye exams virtually in-store. To date, the company has conducted more than 800,000 telehealth eye exams, something no other optical franchise can offer.
Visit myeyelab.com or stantonoptical.com for more information and to find your closest participating location.