Lanard Atkins (left) hosted The Opticians Association of America mimosa toast at the OptiCon Hub to open Vision Expo East 2023 on Friday, March 17 2023. Atkins is an LDO with Timeless EYEdentity in Atlanta and currently is the President of the Opticians Association of Georgia.

(At left) Nico Roseillier, Creative Director at Europa/State Optical/American Optical, stands at the NOW Pavilion during the opening day of Vision Expo East 2023.

The NOW Pavilion returned to Vision Expo East in 2023 to showcase the latest trends and direction of the eyewear industry.

Lafont Eyewear from France had a prime location on the showroom floor in front of a main entrance at Vision Expo East 2023.

The Elton John Eyewear booth also had an advantageous spot on the Vision Expo East 2023 showroom floor near one of the main entrances.

Frames on display at the Selima Optique booth at Vision Expo East. Selima Optique is a private luxury eyewear company founded by Selima Salaun in 1993.

Frames on display at the Shwood Eyewear booth at Vision Expo East 2023. Shwood Eyewear is based in Portland, OR.

The proudly Chicago-born State Optical Co. had a large booth at Vision Expo East 2023.

The State Optical Co. booth at Vision Expo East 2023.

The INVISION Magazine booth was an excellent space to catch up at Vision Expo East 2023. In the foreground, INVISION regional account manager, left, chats with Robert Bell, a longtime vision industry insider and INVISION contributing columnist. In the background, INVISION Editor-in-Chief Deirdre Carroll, center left, meets with Colleen Galanti, the founder of Opticians on Facebook.

EssilorLuxottica’s large exhibition space was teeming with attendees throughout the weekend at Vision Expo East 2023 in New York City.

The Ray-Ban display area was a popular destination inside EssilorLuxottica’s large showroom space at Vision Expo East 2023.

EssilorLuxottica representatives stand ready to greet attendees Friday morning at Vision Expo East 2023.

The Oakley display was another popular destination inside the EssilorLuxottica booth at Vision Expo East.

Corey Shapiro’s Vintage Frames Company had more than a little fun in setting up its Vision Expo East booth. The Montreal-based company recently opened a flagship store in Miami.

The mannequin manning the Vintage Frames Company booth at Vision Expo East quietly had much to say.

The Vivid Eyewear booth at Vision Expo East 2023. The New Jersey-based company has been in business more than 30 years.

A display case stands guard at the Vivid Eyewear booth at Vision Expo East 2023.

Radio personality and author Delilah speaks into a microphone on the Vision Expo East 2023 main stage on Friday, March 17, 2023 during The OptiCon General Session: A Conversation with Delilah.

The Rain City Eyewear booth at Vision Expo East 2023. Can you guess where this independent eyewear company calls home?

Need a hint? The Emerald City

Need another? Site of the 1962 World’s Fair

Need ONE more? The birthplace of grunge music

(If you still don’t know, you may not deserve to know. Just sayin’.)

Frames by Italian brands Onirico and Common Ground on display at Vision Expo East 2023.

Dolce and Gabbana frames (foreground) and other wares from the EssilorLuxottica family of brands on display at Vision Expo East 2023.

Staag Spectacles from Canada’s Alternative Eyewear on display at Vision Expo East 2023.

American fashion designer and businesswoman Nicole Miller (center left) spent time Friday greeting attendees at the L’Amy America booth at Vision Expo East 2023.

Eye Q Eyewear’s Dr. Seuss Collection was on display at Vision Expo East 2023.

A wall of frames on display at Vision Expo East 2023 in New York City.

Interchangeable color frames for every outfit on display at Vision Expo East 2023.

Frames from Ottica Veneta’s signature luxury line Sospiri on display during Vision Expo East 2023.

Sunglasses on display at the Wiley X booth at Vision Expo East. From the company website: Wiley X is a family-owned company founded by U.S. Veteran Myles Freeman Sr. with a focused determination to create the world’s best protective gear for those that protect our country.

Frames on display at the OGI Eyewear booth at Vision Expo East 2023. This indie eyewear company out of Minnesota has been around since 1997.

LensCrafters president and general manager, Alfonso Cerullo, celebrated the company’s 40th anniversary with a champagne toast Friday, March 17 2023 at Vision Expo East.

LensCrafters president and general manager, Alfonso Cerullo, celebrated the company’s 40th anniversary with a champagne toast Friday, March 17 2023 at Vision Expo East.

Nike sponsored the NCAA March Madness viewing area in the back of the Vision Expo East 2023 showroom floor. Attendees could grab a bite to eat and take in some basketball action.

The Optical Women’s Association (OWA) hosted a gathering Friday evening in the back corner of the showroom floor during Vision Expo East 2023.