Categories: Headlines

Optical Chain Finds Models in the Playground

UK firm builds ad campaign around kids in glasses.

An optical outlet in Great Britain has found a clever way to build business-awareness among the parents of young children – and a cheap way to get eye-catching ad models. Rees & Wade asked
customers in their areas of operation to submit photos of their glasses-wearing kids. Entries were posted on Facebook, with the three highest “Like” getters given a full-on star treatment with professional photo shoot. Rees & Wade got its ad campaign for the next 12 months; the kids got free glasses.

Read more and see images at Northern Echo

INVISION Staff

Since launching in 2014, INVISION has won 23 international journalism awards for its publication and website. Contact INVISION's editors at editor@invisionmag.com.

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INVISION Staff
10 years ago

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