(PRESS RELEASE) BELLPORT, NY – OptiSource announced that it has acquired the Swinger brand mirror company.
Swinger is the maker of the two-sided, shatter-proof mirror that features a ten-foot retractable cord mechanism that easily attaches to any ceiling. When clients need a mirror they simply pull it down to a comfortable viewing height, then push it up and out of the way when they are done, keeping counters free of clutter. The ceiling-mounted retractable mirror allows optical stores to eliminate tabletop and wall mirrors allowing more space to display frames. With this strategic acquisition, OptiSource will continue to provide the optical industry with this convenient and space-saving invention under the new name: Easy-Up Retractable Mirror.
“Besides gaining back my valuable counter space to make more frames visible, the Swinger mirror is a great conversation starter”, states Kelly Shaffer, inventor of the Swinger mirror and Optician for over 30 years. OptiSource began distributing this unique mirror four years ago, catering to new and loyal past customers of this product. “Kelly’s invention is loved by masses across multiple industries. There is nothing else like it and customers rave about the utility, design, and style of the mirror – made 100% in the USA”, states Daryl Squicciarini, president of OptiSource. “We will carry on the legacy and craftsmanship of this important Eyecare Professional invention”.
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