A VISION EXPO IS a veritable smorgasbord of new products. Innovative technologies, state-of-the-art equipment, and advancements in lenses and contact lenses all with their own appeal to be sure … but few things elicit the same feelings of excitement as perusing the latest eyeglass and sunglass collections. Couple that with the unassailable fact that often when consumers think of going to the eye doctor it goes hand in hand with picking out a new pair of frames, and the optical is the bread and butter of many an eyecare business. A product mix that titillates the consumer and creates buzz among staff is a must, so in the next few pages, we’ve rounded up this season’s most temping frame introductions to enliven your dispensary or boutique.
Bruno Magli
The newly launching BRUNO MAGLI premium collection is handmade in Italy, with 14 styles including the Pieve (shown). This frame is a full-rim metal with acetate temples and spring hinges.
(877) 662-6006, windsoreyes.com
$329
Headlines
A new addition to the HEADLINES line, the active-wearer-friendly HL1530 is a flexible frame with a full-memory metal bridge. Temples are wrapped in rubber to prevent slipping.
(888) 399-7742, alternativeeyes.com
$180
Booth U21015
Bollé
Part of the newly launching Metal Collection from BOLLÉ, the pantos-shaped Radiant features integrated hinges and curved temples with Thermogrip temple tips. This style is available with Volt+, the brand’s high-contrast, polarized lens.
bolle.com
$120 to $170
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Cole Haan
The COLE HAAN CH4053, shown here in black and crystal, is a modern square shape made with acetate and inspired by the brand’s own footwear palette.
(800) 505-5557, altaireyewear.com
$150
Booth P18065
Anwuli Eyewear
The Royal Collection, which is ANWULI EYEWEAR’s first, features eight styles, including Udo — meaning “peace” — an acetate frame built with larger eye sizes and longer temple lengths.
(678) 697-8503, anwulieyewear.com
$95
L.A. Eyeworks
New for fall, the made-in-Japan L.A.EYEWORKS Ronette is an acetate design that leaves no head unturned.
(800) 348-3337, laeyeworks.com
Suite 35-204
Barton Perreira
Glam and unique, the Japanese acetate Cora from BARTON PERREIRA is a limited-edition style, with only 550 units being sold worldwide.
bartonperreira.com
$935
Mykita
Every frame in the all-new MYKITA Acetate Collection, including Lerato, is made with sustainable Acetate Renew and includes the brand’s patented Endura hinges.
mykita.com
$705
Suite 35-112
Versace
The first children’s eyewear collection from VERSACE celebrates styles that pop, with bright colors and comfortable designs, including the Medusa Biggie, shown.
(800) 422-2020, my.luxottica.com
Starting at $108
Booth P14026
Komono
Made with eco-acetate, the Romeo is part of KOMONO’s upcoming “Nothing to Hide” campaign for 2023, which helps kick off the brand’s movement toward releasing eyewear that is made with only fully eco-friendly and sustainable materials.
komono.com
$131
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Laura Ashley
A braided metal temple defines the Baleigh, part of the new LAURA ASHLEY collection. The full collection of lightweight frames uses acetate and metal with floral and floral inspired designs.
(800) 288-2700, kasperekusaoptical.com
$240
BOOTH P18053
GAP
The latest collection from Gap includes the SGP0 an acetate frame with the rivets on the frame front and temples, to represent the three letters in “Gap”
(800) 423-3023, derigo.us
$87
SUITES 35-209 AND 35-211
O’Neill
Blue mission and the prioritization of ocean protection, the new O’Neill Blue collection is handcrafted with recyclable lenses and bio-based acetate. Frames in this collection include the Jolla 104, shown.
(844) 771-7710, clubinspecs.com
$129
SUITE 35-203
I-Man
The new men’s optical collection from I-MAN includes the Matthew, an acetate frame that’s compatible with an easy-to-attach metal clip-on.
imagine98.it
$220
Fysh
The new FYSH F-3795 is a modified square frame with leopard and zebra prints digitally printed onto the acetate.
(855) 455-0042, westgroupe.com
$275
BOOTH P17019
Life Is Good
The latest styles from the McGee Group’s LIFE IS GOOD collection include the (l-r) Pippin, Ollie, Urban and Gabby.
(866) 386-6855, mcgeegroup.com
Prices upon request
BOOTH P19031
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Seraphin
From the Fall 2022 collection from OGI Eyewear, SERAPHIN’s Shimmer 23 is a milled metal frame with well-appointed crystal Aurora Borealis stones that provide multicolored reflections.
(888) 560-1060, ogieyewear.com
$325
BOOTH U22015
Carolina Herrera
The “Dancing Towards the Sky” campaign embraces a Mediterranean vibe for CAROLINA HERRERA’s Fall/Winter 2022 collection. The HER 0076/S is an oversized butterfly frame with pearls bordering the front, and slim, tubular temples.
(800) 631-1188, mysafilo.com
$290
BOOTH P14022
Look
LOOK’s new 5380 Rubber Evo series includes four frames, all made in Italy with a two-polymer combination. The durable, flexible line is inspired by the success of the Lookkino collection, for children.
(877) 889-0399, villaeyewear.com
Price upon request
BOOTH U21002