Pens and Notebooks Are Deadly Dull Swag. Instead, Try Giving This

Dr. Craig Miller loves finding ways “outside the box of norms” to market and brand his optical businesses in the Columbus, OH area. One of his favorite ways to build B-to-B relationships and stand out from the crowd is really crafty. “We all have local businesses that drop off pens and notepads, but when was the last time someone dropped off a 6-pack of local craft beer and custom printed pint glasses?” he asks. “That makes a lasting impression.”

Dr. Craig Miller is CEO of Twenty Brands (twentybrands.com), a branding and creative solutions agency;  clients include Eye Columbus, The Optical. Co, and Eyewear 2020.

This article originally appeared in the September 2017 edition of GO/OD.