GO/OD Archives

GO/OD

New Jersey Ophthalmologist Stays Ahead of the Curve In Laser Correction

Norden Laser Associates, a laser vision correction practice located in Ridgewood, is the first in the state to offer ReLEx...

GO/OD7 years ago

This Ohio Practice’s Refresh Gets the Details Right

Many eyecare offices go 10, 15, even 20 years without a renovation. So why would a less than five-year-old practice opt to do one from the...
GO/OD7 years ago

Pens and Notebooks Are Deadly Dull Swag. Instead, Try Giving This

Dr. Craig Miller loves finding ways “outside the box of norms” to market and brand his optical businesses in the Columbus, OH area. One of his favorite...
GO/OD7 years ago

Take These 5 Steps to Become Your Community’s Most Trusted Vision Expert

How do you become the name that means trusted vision care to your community? Well, it doesn’t just happen by chance. You need to make a...
GO/OD7 years ago

Use These 3 Simple Ratios to Estimate Your Overhead and Profitability

How is your practice doing? For many owners, the answer is: “Fine, I guess. There’s money in the bank when I need it.” Or, “I feel like...
Optometry Features7 years ago

12 Tips to Make Your Contact Lens Business More Profitable

Start by listening and asking the right questions.
Optometry Features7 years ago

17 Tips for Finding Meaningful Use in Your EHRs

As of Jan. 1, 2014, medical professionals were required to adopt and demonstrate “meaningful use” of electronic medical records to keep their Medicaid and Medicare reimbursements....
GO/OD7 years ago

See What This California Doctor Did With His Car Vanity Plates

All work and no plates make Tex a dull boy! What’s the point of life if you can’t have a little fun with it? That’s certainly...
GO/OD7 years ago

If You’re Prescribing Long-Term Antibiotics to a Woman, Also Consider Suggesting This

We all know the way to treat chronic blepharitis is by using Doxycycline 50mg daily for three to six months, but have you considered also advising...
GO/OD7 years ago

The 3 R’s That Keep Your Patients Coming Back

A majority of offices use more money to attract new patients, when in fact it is easier to sell to your current ones. I will share...
GO/OD7 years ago

Drop the Jargon! (At Least If You Want Patients to Understand What You’re Saying)

When was the last time you really thought about how you educate your patients? Are you confident what you’re telling them is being understood, let alone...
GO/OD7 years ago

Why Chair Cost is Less Relevant in An Era of Managed Care

“Chair cost” is the dollar figure an optometrist must produce on a per hour or per patient basis to support his or her practice overhead. The...
Optometry Features7 years ago

Ohio OD Follows the Family Medical Tradition

Dr. Shimul Shah Marysville Family Vision, Marysville, OH Dr. Shimul Shah’s No. 1 supporter is her dad, a 1970s entrepreneur. Both her parents are physicians and her sister is...
Optometry Features7 years ago

California OD’s Office Takes a 10-Day Journey to Awesomeness

It only took 10 days for Dr. Stacey Gin to transform her practice into a modern technology haven. Over the week of Thanksgiving 2016, her practice...
Optometry Products7 years ago

Bausch + Lomb Introduces ULTRA for Astigmatism Contact Lenses

It’s a monthly silicone hydrogel lens. (Press Release) BRIDGEWATER, NJ – Bausch + Lomb has announced the launch of its ULTRA for Astigmatism contact lenses. The...
Optometry Headlines7 years ago

Optometry Association Renovates HQ

It had been largely unchanged for decades. The American Optometric Association has completed a major renovation to its headquarters in St. Louis. The AOA has occupied...
Optometry Headlines7 years ago

3M to Sell Safety Prescription Eyewear Business to Hoya

The business has sales of $45 million a year. 3M Co. (NYSE: MMM) announced that it plans to sell its safety prescription eyewear business to Texas-based...
Optometry Headlines7 years ago

Women In Optometry Recognizes ODs for Excellence

More than 160 people nominated women ODs for the Theia Awards for Excellence. Women In Optometry has presented its first awards recognizing women optometrists for excellence...
Optometry Features7 years ago

Indiana Practice Invests $1 Million To Offer Full Digital Eyecare Experience

Longe Optical offers a 360-degree ZEISS Digital experience. In the four years since buying Longe Optical in Fort Wayne, IN, serial entrepreneur Chuck Surack and his...
Optometry Features7 years ago

ODs Tell Us What They Really Wish They Learned in Optometry School

Clockwise from top left: ODs A. Blake Hutto of Family Vision Care; Katie McElvaine of Springfield Family Vision; Angie Patteson of Sunset Eye Care; and Texas...

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INVISIONMAG.COM

GO/OD

New Jersey Ophthalmologist Stays Ahead of the Curve In Laser Correction

This Ohio Practice’s Refresh Gets the Details Right

Pens and Notebooks Are Deadly Dull Swag. Instead, Try Giving This

Take These 5 Steps to Become Your Community’s Most Trusted Vision Expert

Use These 3 Simple Ratios to Estimate Your Overhead and Profitability

12 Tips to Make Your Contact Lens Business More Profitable

17 Tips for Finding Meaningful Use in Your EHRs

See What This California Doctor Did With His Car Vanity Plates

If You’re Prescribing Long-Term Antibiotics to a Woman, Also Consider Suggesting This

The 3 R’s That Keep Your Patients Coming Back

Drop the Jargon! (At Least If You Want Patients to Understand What You’re Saying)

Why Chair Cost is Less Relevant in An Era of Managed Care

Ohio OD Follows the Family Medical Tradition

California OD’s Office Takes a 10-Day Journey to Awesomeness

Bausch + Lomb Introduces ULTRA for Astigmatism Contact Lenses

Optometry Association Renovates HQ

3M to Sell Safety Prescription Eyewear Business to Hoya

Women In Optometry Recognizes ODs for Excellence

Indiana Practice Invests $1 Million To Offer Full Digital Eyecare Experience

ODs Tell Us What They Really Wish They Learned in Optometry School

This Women’s Eye Health & Safety Month, the OneSight EssilorLuxottica Foundation Highlights Innovative Programs Expanding Vision Care Access to Women Globally

Prevent Blindness Declares May as First-ever Inherited Retinal Disease (IRD) Genetic Testing Awareness Month

World Council of Optometry and CooperVision Partner on Myopia Management Navigator Educational Resource

The Fred Hollows Foundation Proudly Supports 2030 IN SIGHT LIVE

An Optician Who Is Living the Dream of Owning Her Own Business But Admits It Doesn’t Allow Much Opportunity for Time Off

This Philly Eyecare Business Sends a Message With Its Branding…

11 Images That Show Why The Novel Eye in North Kingstown Was Named One of America’s Finest Optical Retailers for 2023-24

What If I Told You a $15 Investment Could Double Your Business Revenue?

11 Eyecare Businesses and Their Formulas for Trunk Show Success

How Do I Motivate My Staff When Things Slow and More of Your Questions Answered

Eyecare Shenanigans: Eyes in Space!

Meet the Next Generation of Smart Glasses

MasterClass: Redefining Retail as Slow Retail

Eyecare Shenanigans: 2023’s Top Optometry Articles in Invision Magazine

Leadership, Empathy, and a Noble Cause