SPONSORED CONTENT Precision Performance Shamir’s recent collaboration with Alpine F1® Team is sure to drive innovation. Shamir Optical Industry, a world-leading producer of high-performance lenses, has named Alpine F1 Team as its optical performance partner. The collaboration is a natural extension of Shamir and Alpine F1 Team’s shared values of technological innovation, high performance, precision, safety and teamwork. Shamir is proud to support Alpine F1® Team with its breakthrough technology, Metaform™. The Shamir partnership with Alpine F1 Team also creates the first-ever vision performance lab in Formula One racing designed to improve the visual quality, safety and performance of every Formula One race team member. This innovative lab will provide high performance ophthalmic assessment for Alpine F1 Team drivers, pit crew and other team members. Two mobile units were brought to the race track at Zanvoort (Netherlands), an on-track mobile refraction unit, where Shamir teams perform eye exams for people from Alpine F1® Team, and a fully operational lab which can produce lenses with Metaform™ technology. This mobile lab is located a few kilometers away from the circuit and receives orders directly from the mobile refraction team. “One of the pillars of our commercial strategy is to match with best-in-class brands to explore new solutions,” says Antoine Magnan, Alpine F1 Team’s director of strategic partnerships. “Formula One offers a unique laboratory for brands to push the boundaries of their technology and develop new processes and materials to enhance Alpine F1 Team performance that can also be applied in the real-world to consumers.” Zohar Katzman, Shamir’s Chief Technology Officer, says the partnership will enhance the company’s well-known passion for innovation. “We share a similar vision and values, among them excellence, accuracy, high performance and safety,” he says. “The challenges, extreme conditions and needs of Formula One will drive us toward developing better vision solutions.” Thanks to Shamir’s unique technologies, full optical equipment, precisely matching each person’s prescription and needs, is delivered to Alpine F1® Team in a few hours. Harnessing the talent and experience of world-class drivers Fernando Alonso and Esteban Ocon, Alpine F1 Team hopes to dominate the motorsports world this season. The addition of Shamir’s technical excellence will bring Alpine F1 Team a step closer to that goal. Reflecting the new partnership, Shamir’s logo will adorn all Alpine F1 Team equipment. Coming Soon: The next technical revolution in the world of optics.