Running a Legacy Business That Promises 1-Hour Service Can Take Its Toll

Rusty and Holly Acebo
LensMasters, Jonesboro, AR

Started in 1977 as a wholesale lab, LensMasters was purchased by the Acebo family in 1990. Still offering a full-service onsite lab providing customers 1-hour service and the largest frame selection in Northeast Arkansas, Rusty and Holly Acebo are the second-generation to take over the business. “Carrying on the family business brings so much joy but also adds stress to make sure the culture and tradition continues while changing with technology and fashion,” says Holly. “If someone could take away the financial stress and the roller coaster world we are in right now, and just let us provide the best service … what fun we would have!”