Safilo, Jimmy Choo to Launch New Collection Through Extended Licensing Deal

Partnership lengthened through 2023.

Safilo Group and Jimmy Choo have announced an early renewal of their agreement for the design, manufacturing and distribution of the Jimmy Choo eyewear collection. The agreement has been extended to Dec. 31, 2023.

The new agreement also includes the launch of a Jimmy Choo men’s collection, with a first capsule edition to be presented in the brand’s boutiques and other selected optical stores, starting from January 2018.

“We are very satisfied with this early renewal that comes on the back of the excellent success of the eyewear category of this iconic fashion-luxury brand, with leading growth rates in the sun and ophthalmic categories,” says Luisa Delgado, CEO of Safilo. “We will now progressively evolve the brand into a new statement also in men’s eyewear design.”