Sports Eyewear Brand Acquired

BOSTON, MA — Bollé Brands announced that it has acquired the Spy Optic brand, a move that “signals a strong commitment to playing a leading role in the premium performance sports and sports lifestyle eyewear and helmets markets.”

Financial terms of the deal were not disclosed.

Founded in 1994 and based in Southern California, Spy Optic designs, markets and distributes premium sunglasses, goggles, helmets and prescription eyewear. Spy Optic joins Bollé’s brand portfolio of Bollé, Bollé Safety, Serengeti, Cébé and H2Optix.

“We are excited to have acquired such an amazing brand. SPY Optic has its own unique and irreverent identity with huge growth potential in North America, its home market, and internationally where SPY Optic will leverage our Bollé Brands international distribution network,” said Peter Smith, CEO of Bollé Brands. “Our dedicated approach, support, and investment will drive exciting new developments in product innovation and design which will form the basis of considerable global growth. This new acquisition establishes Bollé Brands as one of the key players in the premium performance sport and lifestyle eyewear and helmets markets.”

Bollé was acquired by A&M Capital Europe in August 2018.