Categories: New Products

Sunwear Focus: Choice Cuts

Definitely something for everyone
in 2015 sunglass collections for men

Your male customers have nothing to worry about. Spring/summer 2015’s vast selection ensures that somewhere out there, there’s the perfect pair of sunglasses for every man. In shapes for the coming season, men can choose from elegant pantos, modified aviators, easy-to-wear wraparounds and more. Last summer’s mirrored lenses still burn hot, but in vibrant new color themes. And patterns range from wood-grain to camouflage, with even a denim effect thrown in for a little laid-back fun. With so much that’s new, do the classics still rate? Of course! Subtler shades of blue and gray and classic tortoiseshell will continue to rank among next year’s favorites. And technological upgrades help lift the upcoming season’s sunwear to new highs of style, function and comfort. — C L O D A G H    N O R T O N

ALL PRICES MSRP, EXCEPT WHERE NOTED.


L.G.R. SUNGLASSES

In line with heritage eyewear from decades past, Comoros frames are created in a traditional Florentine workshop that has been brought back to life. Shown here in matte silver stainless steel, and outlined in celluloid acetate, the minimalist aviator shape adds a cool twist to a resurgent trend.

+39 064 341 3879 | lgr-sunglasses.com

PRICE ON REQUEST


BRUNO CHAUSSIGNAND

This French newcomer is earning raves from top boutiques for his elegant daywear. Chaussignand’s classic designs show impeccable control with careful attention to detail. Frames — including the Imperial — are made in France and are entirely natural and unlacquered.

+33 06 03 06 29 92 | brunochaussignand.com

$580


RAY-BAN

Blue-jeans cool. That’s what Ray-Ban promises with its model RB (2140) Denim Jeans Wayfarer sunglasses, a brand-new way of wearing a classic shape known across the planet. The denim-wrapped frame is available in either blue or black.

(800) 422-2020 | ray-ban.com

$200


ØRGREEN

The irreverence and twisted wit of literary giant Truman Capote shine in these namesake Capote (473) frames by Danish innovator Henrik Ørgreen. Sophisticated yet playful, this panto-shape variation uses titanium, rather than acetate, to tease out its surprising contrasts.

(816) 220-7533 | orgreenoptics.com

$450


SUPERDRY

A modern wayfarer design, Kobe (produced by Inspecs USA) takes an unexpected turn and finds something new. The cool camouflage frame combines with silver chrome mirror lenses to create an instant winner for the coming season.

(727) 771-7710 | inspecsusa.com

$80


SMITH OPTICS

Drop Tactical, a new addition to the company’s Camo Collection, provides maximum frame coverage in impact-resistant materials, with polarized lenses designed to protect against fast-moving debris. Patterns are available for the woods and wetlands.

(888) 206-2995 | smithoptics.com

$199


ONE SUN

With its keyhole bridge, beautiful acetate layering and oversized square shape, the Sun-84 provides a strong masculine look that works for all faces. It’s Rx-able, 100 percent polarized, with backside anti-reflective coating. Produced by Alternative Eyewear.

(888) 399-7742 | alternativeeyes.com

$99.95


DESIGNER INSIGHTS

Henrik Ørgreen

Founder, Ørgreen

What are the 2015 trends in sunwear for men?

We do what we like and feel. This makes the mission much more complicated. The design and color solutions that look simple and work are seldom the easiest to create. The challenge is to be seasonal — and timeless — while being totally of the moment. A strong opinion and a well-developed gut feeling are priceless when doing this.

Are things moving toward adventurous or classic?

I would say it is a combination. You see a lot of brands trying to be retro, but we see this retro wave fading away. At Ørgreen, we play with new interpretations. Using techniques, material, shapes and certainly colors, we achieve a modern retro look. So I would say less adventurous, as men very often prefer something more settled, but that is not retro all over again!

How do Ørgreen designers work with color for men?

We like to study some of the subcultures where masculinity and color play a big role, especially custom cars and motorcycles and their distinctive paint tones and use of color. Overall it is my understanding that men want colors that are easy to understand. It is a balance of giving people what they did not know they wanted, together with something they know and feel comfortable with. I like it when men dare to wear hues they consider more usually as female colors. I like the scent of a free spirit and nonconformist.

INVISION Staff

Since launching in 2014, INVISION has won 23 international journalism awards for its publication and website. Contact INVISION's editors at editor@invisionmag.com.

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