TSO Archives

Columns7 hours ago

Do You Truly Listen to Patients and Customers?

Or do you just expect them to listen to you?

Columns1 month ago

Complacency is a Potential Killer

And it’s the last hurdle to overcome for your business' longterm success.

Columns3 months ago

Excellence Is Not A Destination But A Journey of Continuous Improvement

And the only way to grow your practice is through the consistent productivity of other people.

Columns3 months ago

Are People Coming to See Your ‘Great Show of Optometry’?

There is opportunity for entertainment in every business; have you figured out how to feature it in yours?

Press Releases4 months ago

Highlights from the Texas State Optical Shareholder Meeting at the Annual Family Reunion Conference

This event gathers TSO network members, including shareholders, staff, and vendor-sponsors, for several days of collaboration, education, and networking.

Columns5 months ago

If You Don’t Know Where You Are Going, How Will You Get There?

A 4-step plan for answering a fundamental question and to get to where you want to go.

Cover Stories6 months ago

Here’s How Independent Eyecare Can Win the OD Recruitment Game

INVISION’s strategies for standing out in a crowded market and attracting optometric talent.

Columns7 months ago

Will the Future of Healthcare Even Need Optometry?

We are amid a significant shift in our profession and healthcare delivery overall, and yet it appears many of you are either in denial or unaware...

John Marvin7 months ago

How to Build a High-Performance Team

It’s not just about hiring talented individuals, but those that are also adaptable and willing to buy into a team-first mentality.

People9 months ago

How to Plan a $20k Trunk Show

We’re sharing a peek at the learnings and best practices from Texas State Optical’s network of independent optometry practices.

John Marvin11 months ago

Young Optometrists Have a Decision to Make

They face a fork in the road: owning a private practice and all other available (but inferior) options.

John Marvin12 months ago

The Optometry Profession Is Changing, Let’s Calculate the Price of That Change

Because as President Bill Clinton once said, "The price of doing the same old thing is far higher than the price of change."

John Marvin1 year ago

Your Competitive Advantage is Product Knowledge

Consumers want to purchase their prescription eyewear from knowledgeable experts to make sure they make the right purchase decision. But expertise doesn’t just happen. It must...

John Marvin1 year ago

Building Patient Loyalty for Your Eyecare Business

Part two in a two-part series on the findings of some post-pandemic consumer focus groups and their eyecare and eyewear priorities.

John Marvin1 year ago

Consumer Eyecare Requirements: Affordability and Availability

Part one in a two-part series on the findings of some post-pandemic consumer focus groups and their eyecare and eyewear priorities.

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All posts tagged "TSO"

Do You Truly Listen to Patients and Customers?

Complacency is a Potential Killer

Excellence Is Not A Destination But A Journey of Continuous Improvement

Are People Coming to See Your ‘Great Show of Optometry’?

Highlights from the Texas State Optical Shareholder Meeting at the Annual Family Reunion Conference

If You Don’t Know Where You Are Going, How Will You Get There?

Here’s How Independent Eyecare Can Win the OD Recruitment Game

Will the Future of Healthcare Even Need Optometry?

How to Build a High-Performance Team

How to Plan a $20k Trunk Show

Young Optometrists Have a Decision to Make

The Optometry Profession Is Changing, Let’s Calculate the Price of That Change

Your Competitive Advantage is Product Knowledge

Building Patient Loyalty for Your Eyecare Business

Consumer Eyecare Requirements: Affordability and Availability

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