THE COMPLETE PACKAGE
Value for your patients, efficiency for your practice,
and style for the world. That’s twelve84.
LOOKING BACK BEFORE MOVING FORWARD
In 1284, glasses were invented in Italy, offering the world a groundbreaking solution to a common challenge. Centuries passed. Countless eyewear brands were born. And in 2017, twelve84 joined the eyewear conversation, with a different kind of groundbreaking solution (turnkey packages!) to a different kind of challenge (inefficient, low-quality options). Get to know this brand and all it can do for your practice.
MEET TWELVE84
Subscription-based Twelve84 offers ECPs looking for efficiency in getting high-quality frames to their customers. This complete – and reliable – solution includes frames, lenses, and anti-reflective (AR) coatings, all for one price. No upfront inventory investment is required.
HOW IT WORKS FOR ECPS
Once you sign up, you receive a curated 80-piece collection that includes at least one of each of the 40 active styles currently available. And shipping – to your practice or to the patient’s home – is free.
Dr. Brandon Watson, OD at Valley Vision, Brewster, WA, introduced twelve84 to his practice earlier this year and is not looking back. “Adaptation time has been great, and my remakes have been nonexistent, even compared to big-name labs that I’ve utilized in the past,” he says. “The frames are of excellent quality too. Acetate, stainless steel, drill-mount, titanium, even some with Swarovski crystals – all for the same price.”
WHAT YOU GET
ECPs can choose from two pricing tiers, Inspire and Discover. “The options are simple and of excellent quality,” says Dr. Watson. “I didn’t have to manage the frameboard. It integrated seamlessly into the EHR, and it had a healthy profit margin.”
Here’s how the packages within this value-oriented brand compare:
| INSPIRE (Premium Tier, 2-year warranty) |
| RX | RETAIL | MATERIAL |
| Progressive | | Single Vision | | | - Trivex, 1.60 or 1.67
- Premium or Blue-light
- Frame Included
|
Optional Add-on
(polarized or photochromic) | $100 | - Polarized Grey/Brown
- Transitions Gen 8
|
| DISCOVER (Value Tier, 1-year warranty) |
| RX | RETAIL | MATERIAL |
| Progressive | | Flat-Top 28 | | Single Vision | | | - CR-39 or Polycarbonate
- Standard AR
- Frame Included
|
Optional Add-on
(polarized or photochromic) | $100 | - Polarized Grey/Brown
- Transitions Gen 8
|
WHY TWELVE84 MATTERS
TWELVE84 BY THE NUMBERS
$179: Monthly subscription fee
47-59: Range of sizes available
40: Number of styles
3: Number of colors for each style
$0: Cost of shipping!
With the help of robust, effective market research, twelve84 keeps its users competitive. A proven winner for cash-pay and second-pair patients, twelve84 is a welcome option for many ECPs. “It’s been easy to add a pair of glasses to the annual contact lens supply, or that second, task-specific pair,” says Dr. Watson. And orders arrive within 7 to 10 days.
Dr. Watson also joins many of his peers in appreciating the ease with which he can work with twelve84. “I’ve recommended it to several colleagues and will continue to do so,” he says. “I wish all the labs and frame manufacturers were this simple to deal with. I have trained staff members to be proficient with twelve84 within an hour.”
Visit our LookBook:
twelve84.com/lookbook/
twelve84.com | support@twelve84.com