(PRESS RELEASE) LONGARONE|CASTIGLIONE OLONA, ITALY & KINGSPORT, USA — Thélios, the eyewear expert of world leader in luxury LVMH, announces it is joining forces with leading acetate-sheet manufacturer Mazzucchelli 1849 and with specialty materials provider Eastman – a pioneer in molecular recycling – to push forward sustainable innovation in the eyewear industry.
Carlo Roni, R&D director of Thélios declared: “Sustainability has become a business imperative. We have chosen to team up with the best in class players — Mazzucchelli for acetate transformation and Eastman for molecular recycling — to work jointly on the development of new sustainable materials, which we hope will drive change in our industry.”
The three entities, who are each committed to excellence in innovation in their respective fields, are working jointly on the release of acetate eyewear frames which will be significantly more sustainable than the current offer.
“This project is part of a sustainability path that Mazzucchelli has been pursuing for several years. We believe in sustainability and we are proud to be part of this virtuous cycle together with Eastman and Thélios.” declared Giovanni Orsi Mazzucchelli, chairman and shareholder of Mazzucchelli 1849. “It is thanks to the commitment of each individual player that it will be possible to achieve a full sustainable transformation of the eyewear industry.”
With the aim to limit the environmental impact of acetate frames to a minimum, the partners are jointly exploring a series of eco-responsible formulas, using certified recycled content* and bio- sourced materials.
Based on Eastman Acetate Renew, these new formulas will match both the technical and aesthetic qualities of traditional acetates, while being highly sustainable.
The first collections composed of these innovative acetates are planned to be released by Thélios in 2022.
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