To Create Raving Fans, Offer a Secret Eyewear or Product Line

Psst! Want to turbo charge sales on the sly? Sell a “secret” item or line of eyewear that customers have to specifically ask for when they come in the store. Why do that? It creates an “insider” feeling among your core fans and gives them something special to share with their friends. This is essential word of mouth marketing, argues small-business blogger Andy Sernovitz.