(PRESS RELEASE)PINELLAS PARK, FL — Transitions Optical, Inc. has named the winners for its annual Transitions Innovation Awards program, which recognizes both individuals and companies for their innovative efforts to support Transitions lenses.
“Honoring this incredible group of Transitions Innovation Awards winners and finalists was a perfect way to round off our 25th anniversary celebration of Transitions Academy,” said Drew Smith, director, North America channels, Transitions Optical. “Our winners’ and finalists’ creativity and achievements are inspiring, and we are thankful for their continuous engagement and innovation with the Transitions brand.”
2021 Transitions Brand Ambassador
The Transitions Brand Ambassador award celebrates an individual who best showcases their dedication to be an influential advocate of Transitions lenses.
- Winner: Jennifer Chinn, O.D. – Dr. Chinn’s Vision Care (San Diego, California)
- Finalists: Mélissane Bourque, optician – Opto-Réseau Pointe-aux Trembles (Montreal, Quebec) and Michelle Selway, regional optician advisor, training and coaching – BonLook (Western Canada)
U.S. Eyecare Practice of the Year
The U.S. Eyecare Practice of the Year title recognizes independent eyecare practices in the U.S. that are actively promoting healthy sight to their patients and within their local communities, and who have demonstrated excellence in supporting Transitions lenses.
- Winner: Austin Ryan Optika (New Paltz and Pleasant Valley, New York)
- Finalist: Hunter’s Hill Eyecare Center (York, Pennsylvania)
Canadian Eyecare Practice of the Year
The Canadian Eyecare Practice of the Year title recognizes independent eyecare practices in Canada that are actively promoting healthy sight to their patients and within their local communities, and who have demonstrated excellence in supporting Transitions lenses.
- Winner: MAVUE Marie Trudel (Quebec City, Quebec)
- Finalists: Optométrie Gravel (Thetford Mines, Quebec) and Sun City Optics (Kamloops, British Columbia)
U.S. Retailer of the Year
The U.S. Retailer of the Year title is awarded to a retailer in the United States for actively supporting Transitions lenses and demonstrating a commitment to enhancing the vision of their customers and communities.
- Winner: LensCrafters
- Finalists: National Vision, Inc. and Sam’s Club Optical
Canada Retailer of the Year
The Canada Retailer of the Year title is awarded to a retailer in Canada for actively supporting Transitions lenses and demonstrating a commitment to enhancing the vision of their customers and communities.
- Winner: Newlook Lunetterie Eyewear
- Finalist: Costco Optical
Best in Training
The Best in Training award celebrates an individual, company or educator that has shown creativity in developing or offering training and education opportunities that include dispensing the Transitions lenses portfolio.
- Winner: Hunter’s Hill Eyecare Center
- Finalists: Elevate Digital Optics and Professional Eye Care Associates of America (PECAA)
Best in Marketing
Best in Marketing honors an individual or company for their creative and strategic marketing tactics to effectively promote Transitions lenses or Transitions portfolio among customers or within their communities.
- Winner: Austin Ryan Optika
- Finalists: Value Optical and Walman Optical
Industry professionals interested in next year’s awards program can find more information here.