(PRESS RELEASE) LAS VEGAS – CFDA designer and 2018 Transitions brand ambassador Christian Siriano is showcasing his collaboration with Transitions Light Intelligent Lenses at Vision Expo West on Friday.
Siriano is challenging people to turn their everyday eyewear into a fashion statement with Transitions lenses. To showcase his collaboration with Transitions Optical, he will participate in three event activations:
- iCoat Pop-Up Shop: Siriano will discuss the fashion and functionality of Transitions XTRActive style mirrors at the iCoat booth (20051) at 10:30 a.m. The event will be broadcast live on the iCoat Facebook page.
- Transitions Lenses Style Session: Transitions Change Agent Dr. Darryl Glover and Siriano will provide tips on how you can prescribe Transitions Signature lenses style colors and Transitions XTRActive style mirrors to fashion forward patients at the Essilor booth (LP11065) at 1 p.m. The Style Session will be broadcast live on the Essilor PRO Facebook page.
- Transitions Lenses Fashion Panel: Siriano will be joined by eyewear and fashion experts Coco and Breezy, Dr. Arian Fartash and Dr. Jennifer Tsai to discuss the latest style trends at the Transitions Eyewear + Accessories Lounge (17107) at 3 p.m. Transitions Change Agent Dr. Jennifer Lyerly will moderate the panel—which will be broadcast live on the Eyecare Business Facebook page and the Transitions PRO Instagram page.
“We are excited to bring one of the biggest names in fashion to one of the optical industry’s most important eyewear events” said Patience Cook, director, North America marketing. “The activations with Christian Siriano will help tell the Transitions lenses style story by inspiring attendees to recommend Transitions lenses as an option for stylish patients, including young adults.”
To follow along with Siriano’s journey as brand ambassador, visit Transitions.com/style or follow Transitions Optical social channels for more information.