Warby Parker Partners with Nordstrom in Brick-and-Mortar Push

Chain will feature pop-up eyewear shops in select stores.

Warby Parker is accelerating its move into brick-and-mortar retail by partnering with Nordstrom to bring its eyewear products to “select” stores. There will be “a rotating pop-up shop curated by … Nordstrom’s director of creative products that gets a new theme or collaborator each month.” Warby is introducing four new sunglass styles exclusively for Nordstrom’s, instore and online.

Read more and see images at Fashionista