(PRESS RELEASE) LIVERMORE, CA — The iconic founder of protective eyewear company Wiley X, Myles R. Freeman, passed away peacefully early on Sunday, January 10, after a long illness. He was 79 years old.
Myles started the company in September of 1987. As an Army Veteran, he understood the need for high- quality protective gear. Back then, the military often provided outdated equipment that wasn’t very popular amongst the soldiers. Myles understood they wanted to have confidence in the equipment they wore and, even in times of conflict, wanted it to look good.
“If they felt good about what they were using or wearing, they would perform at a higher level,” Myles often stated. From that point on, Wiley X began to design and develop cutting-edge eyewear, sunglasses, goggles and gloves for the U.S. military.
In the years to follow, under Myles’ guidance, the company began placing their products into commercial markets based on demographic studies of the military community – their hobbies, passions and interests.
The company’s loyalty in providing quality products to veterans, quickly spilled over into other areas of their lives, including NASCAR and outdoor activities such as hunting and fishing.
The next natural progression was in the development of eyewear for first responders and law enforcement, many of whom have also served in the armed forces. Next came industrial safety and prescription safety through the optical channel.
Myles strongly believed that if a product was good enough for the Navy SEALS and Army Rangers, it was good enough for anyone else wanting high- performance eyewear. It wasn’t just a pair of sunglasses to Myles, it was something that could keep people safe, give top-level optics, and provide a functional extension to whatever activity was being performed.
Affectionately known as “Senior,” Myles touched many lives along the way and his sons have been overwhelmed by the stories from so many he inspired over the years. His legacy continues, as the company continues to be family owned and operated with sons Myles Jr. and Dan W. Freeman at the helm. The three men worked together for over 25 years.