DECEMBER
21 We associate sunglasses with summer days, but WINTER poses the greater threat to the eye. Snow reflects nearly 80 percent of the sun’s rays. Beach sand? 15 percent. As you install a new seasonal display (think bare branches and cool whites and blues to avoid the Christmas schlock), get the word out – “Wear protection this winter!”
29 Today is TICK TOCK DAY . It means time is running out on 2018. It also might be the title of a bulletin to run in all your social media accounts to tell clients their annual flex-dollars will expire soon.
JANUARY
1 GLAUCOMA AWARENESS MONTH . You know the script: The best defense is … having routine, comprehensive eye exams. You can’t repeat the message enough. Speed the cure. Spread the word.
7 THE GOLDEN GLOBES kick off red carpet season and designer eyewear will once again take center stage. All hands to your social media handles!
8 On SHOW AND TELL DAY AT WORK give an assignment to your staff: Ask each one to pick their favorite frames in the store (at different price points) and at the next meeting explain what excites them about each and how they sell it. Share the passion — and the sales lines.