Polaroid Eyewear and Mad Cool Festival have become quite the pairing.
The annual music festival in Madrid, Spain, provides the ear candy with its impressive lineup of big-name musicians. The eyewear brand provides the eye candy with its unique lineup of colorful frames.
What’s not to love?
Polaroid Eyewear sponsored Mad Cool for the second year in a row. Polaroid presented its SS23 Collection, along with a dedicated Cool Capsule Collection, at this year’s event. It also set up a “Riviera” photo area, a hair and makeup touch-up section, and a chill zone.
The festival drew more than 200,000 attendees over three days in early July. The musical lineup included: Lizzo, Red Hot Chili Peppers, Liam Gallagher, Sam Smith, Queens of the Stone Age, and Robbie Williams.
And when they needed a break from the tunes, influencers and festivalgoers from around the globe took advantage of the opportunity to try on and take pictures wearing Polaroid frames.
Safilo shared a bounty of pictures from the event with us.