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America’s Finest Optical Retailers 2024
America’s Finest Optical Retailers 2024

America’s Finest Optical Retailers 2024


America’s Finest Optical Retailers 2024

America’s Finest Optical Retailers 2024

CONTEST OPENS
JANUARY 15

EARLY-BIRD DEADLINE
MARCH 1

ENTRY PERIOD ENDS
MARCH 15

 

America’s Finest Optical Retailers 2024

TIPS FOR A WINNING ENTRY

Want to learn how to create a winning entry? Read our blog posts that give you step-by-step information on how to increase your chances at becoming an America’s Finest Optical Retailer. Click on the links below.

America’s Finest Optical Retailers 2024

TIP 1: GET YOUR CONTEST ENTRY IN GREAT SHAPE

 

America’s Finest Optical Retailers 2024

TIP 2: BEFORE YOU START

 

America’s Finest Optical Retailers 2024

TIP 3: BASIC INFO AND STATS

 

America’s Finest Optical Retailers 2024

TIP 4: YOU GOTTA STAND OUT FROM THE CROWD

 

America’s Finest Optical Retailers 2024

TIP 5: FINE-TUNE YOUR ONLINE PRESENCE

 

America’s Finest Optical Retailers 2024

TIP 6: PHOTOS REALLY ARE WORTH AT LEAST A THOUSAND WORDS

 

America’s Finest Optical Retailers 2024

TIP 7: HERE’S WHAT YOU SAY (OR RATHER, WRITE)

 

America’s Finest Optical Retailers 2024

TIP 8: THE REST OF THE STORY

 


2024 RULES AND INSTRUCTIONS

ELIGIBILITY

If you’re a U.S. or Canada vision care business with six or fewer locations and have not previously been featured in America’s Finest, you are eligible for the contest. Previous winners with multiple location may enter other store locations only if those locations differ substantially in aesthetic, design and online presence from the location that has previously been featured. Past winners may re-enter if they have relocated, opened an additional location (see previous rule about additional locations) or their winning location has been substantially renovated, modified or expanded since being featured as an America’s Finest in INVISION. Businesses must have been open for at least one year prior to entering (ie. March 2023 to March 2024). The first-place winner of INVISION’s 2024 America’s Finest Optical Retailers also agrees that by entering they will make themselves (or a representative of the business) available to receive their trophy and reimbursement of up to $1,000 of travel expenses in the form of an American Express gift card on-site and live on-stage at VEW24, dates September 19-21 (specific date and time TBD).

TO ENTER

Go to our contest page to create an account. The contest page will allow you to save a draft of your entry and update it later as needed. (To access your entry after creating an account, use your email address and password under Login.) In order to be considered for the competition, entrants must complete all required fields in the entry form (general information, online presence and store stats) and submit the following materials:

1. Story: Store history / bio.
Entrants are required to answer one question — “Tell us your business history,” in which you share the basic details of how your business came to be.

This year, entrants can choose which additional questions they’d like to answer about their business — with a MINIMUM of 3 of 8 questions required. Here are the questions:

  • What’s cool about the physical design of your business?
  • What’s cool about your staff? What cool things do you do for them?
  • What’s cool about your digital presence? (Including website, social media, online ordering, texting, etc.)
  • What’s cool about your marketing?
  • What’s cool about your community presence?
  • What’s cool about the operational or structural part of your business?
  • What’s cool about your customer/patient experience?
  • Tell us one out-of-the-box idea you have implemented in your business in the past year.

Finally, there’s an extra credit question which allows you to answer one question about your business that we haven’t asked.

2. 4-12 color images of the store’s exterior. (JPEG files only, up to 20MB in size.)

3. 4-12 color images of the store’s interior. (JPEG files only, up to 20MB in size.)

4. 1-4 photos of your business’s owners. (JPEG files only, up to 20MB in size.)

5. Marketing samples. 4-12 samples of print, radio, billboards, stationery and collateral. (Image files should be JPEG or PDF format, up to 20MB in size.)

6. Radio spots and videos (optional). Provide up to five YouTube (or other similar Web-based audio/video hosts) URLs on the lines provided. Note that the entry form will not accept audio or video files directly this year.

Until the entry period closes, you may log in to edit your entry by going to invisionmag.com/afor and clicking on “LOGIN.” If you forget your password, click on the link in the “LOGIN” page to request it.

JUDGING METHODOLOGY

Step 1: From all initial entries, finalists in each division will be selected by INVISION’s editors.

Step 2: Our panel of industry-expert judges will rate each finalist from 0-100 in six categories: story, exterior appearance, interior appearance, advertising and marketing, store website and overall individuality.

Step 3: Total scores are calculated weighting the categories according to importance: story 50%, exterior 50%, interior 100%, advertising 50%, online presence 50% and individuality 100%. The top five stores in each category are then determined.

STORY 50%
EXTERIOR 50%
INTERIOR 100%
ADVERTISING 50%
ONLINE 50%
INDIVIDUALITY 100%
WINNERS

Winners will be notified in early June. The top 12 businesses will be named in the July-August issue of INVISION and featured in the magazine through June 2025. Entering the contest indicates an understanding that an editor will interview the business’s owner, manager and staff and that the store is expected to provide high-resolution images of the store and owner(s) for publication. Winners will be permitted to use the America’s Finest logo in their promotional materials, indicating they have been chosen as such by INVISION magazine.

In partnership with RX Global* the first-place winner of INVISION’s 2024 America’s Finest Optical Retailers contest will be awarded up to $1,000 in travel expense reimbursement to attend Vision Expo West 2024 provided the winner makes themselves available to receive their trophy and reimbursement in the form of an American Express gift card on-site and live on-stage at VEW24, dates September 19-21 (specific date and time TBD).

* Neither Reed Exhibitions, a division of RELX, Inc., (“RX”) nor The Vision Council (“TVC”) are a sponsor, endorser, or administrator of this competition. By participating in this competition, you release and hold harmless RX; TVC; each of their parents, subsidiaries, affiliates, and divisions; and each of their respective directors, officers, employees, agents, shareholders and successors from any and all liability associated with this competition.