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Get Your Contest Entry in Great Shape

You might not get a slimmer waistline. But you could win one of the industry's biggest honors.

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SO YOU THINK you’re pretty fine.

That is to say: You’re considering entering this year’s America’s Finest Optical Retailers contest. That’s great news. The contest offers the eyecare industry’s pre-eminent opportunity to show off all the neat stuff you’ve done with your business. Winners are not only lauded as visionaries (pun definitely intended) by their peers, but many also report benefits including a slimmer waistline, thicker and more luxurious hair and increased vigor and stamina. We also send you a free set of knives.*

And here’s the really great news: This year, we’re going to make it easier than ever to get your contest entry ready. This blog post, which you are reading right now, kicks off a series of “training posts” you can follow along with to get your entry in tip-top shape.

  • Here are some things we’ll be covering:
  • How to write a great description of your business
  • Submitting great photos that make your business look👌🏼
  • Deciding what’s “fine” about your business
  • How not to lose all the information you’ve entered, so that you get frustrated and lose your temper and kick the wall and frighten your staff and have to re-enter everything.

We’ll also be here to answer questions and help solve problems as you prep your entry. You should feel free to ask questions in the comments, or to email them directly to [email protected].

Two things to remember:

  • Enter at invisionmag.com/afor
  • “Early Bird” entry deadline: March 1*
  • Final entry deadline: March 15, 2021

* Note: Entering before the “Early Bird” deadline allows you the option of having our editors review your entry prior to final judging, so we can provide guidance on where you can improve it. This could be a major advantage for you. See more details here.

All right! This is very exciting. Check back soon for the next post.

Next time: Eligibility, logging in, and not doing everything at the last minute

* OK, no knives, and we can’t guarantee the slimmer waist, fuller head of hair or increased vigor. But our 12 top scorers will be featured in the July-August issue of INVISION for the entire vision care industry to see, and the Top 3 will get trophies, too.

 

Next Part

America’s Finest: Before You Start

SPONSORED VIDEO

SPONSORED BY ESSILOR

Introducing Crizal® Rock™

Did you know three out of four people wipe their lenses on their clothes?* Or that one out of three people accidentally drop their glasses at least once a week?* It's no surprise, then, that 93 percent of wearers consider scratch-resistance an important characteristic when choosing lenses.* To prove the durability of new Crizal Rock lenses, we ran tests inspired by real life situations. To learn more about new Crizal Rock, the most scratch-resistant Crizal No-Glare lenses ever made, visit EssilorPRO.com/Crizal-Rock. *Study conducted by ⒸIpsos - Risky behaviors of eyeglass wearers - consumer quantitative research 2019 - declarative results - USA - n= 2345 eyeglass wearers

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