Any Excuse to Get Pizza and More Events for April

1 April is SPORTS EYE SAFETY MONTH. It also happens to be the month of Kareem Abdul-Jabbar’s birthday (April 16). One of the first pro athletes to make wearing protective glasses look cool, wish Kareem a happy 75th and remind your customers that each year, an estimated 100,000 Americans suffer sports-related eye injuries, most of which could be avoided by wearing the proper professionally-fitted protection.

5 It’s NATIONAL DEEP DISH PIZZA DAY. Get pizza for your team and share the fun on social media. “This creates a genuine and non-intimidating view of your company for any potential customers who see the post,” says consultant Megan Crabtree.

17 This EASTER put all your eggs in one basket with a once-a-year store-wide sale. This is the perfect time to clear old inventory. Ask your vendors if they’d like to participate with stock they want to move as well.

18 Tax is in the air. In the run-up to TAX FILING DAY, offer to pay the sales tax on the purchase of any one of your higher end frames between April 1-17.